Marketing Support | Market analysis
A successful product launch is critically dependent on a proper market analysis. A lot of information is freely accessible in the market place, but collecting and interpreting this information is very time consuming and therefore expensive. In addition, actual end-user opinion probably has much more value than the theoretical information that is easiest to collect.
IPC BioSupport offers focused market analysis, combining theoretical information with actual end-user opinion. A pan-European network of key users anonymously shares their opinion, both from a scientific as well as from a procurement perspective.
Deliverable can be a detailed action plan for the requested product (Sales & Marketing focus), but can even be a geographically sorted list of potential leads. Pricing is agreed upfront, and depends on type of products and potential market. Part of the pricing can be related to the realized revenue.