Marketing Support | Market analysis
A successful product launch is critically dependent on a proper market analysis. A lot of information is freely accessible in the market place, but collecting and interpreting this information is very time consuming and therefore expensive. In addition, actual end-user opinion probably has much more value than the theoretical information that is easiest to collect.
IPC BioSupport offers focused market analysis, combining theoretical information with actual end-user opinion. A pan-European network of key users anonymously shares their opinion, both from a scientific as well as from a procurement perspective.
Deliverable can be a detailed action plan for the requested product (Sales & Marketing focus), but can even be a geographically sorted list of potential leads. Pricing is agreed upfront, and depends on type of products and potential market. Part of the pricing can be related to the realized revenue.
This service is protected by a confidentiality agreement (CDA). We provide a standard template for this, which will be signed by both parties at the time of placing the order. This ensures confidentiality of the provided and delivered information.