Marketing Support | Competitor analysis
Besides mapping potential customers, it is at least as important to map potential competitors. The best selling arguments are those arguments competitors cannot offer (Unique Selling Points or USP). This is what you want to emphasize to your customers, without having to explicitly name your competitor of course.
With over 15 years of experience in the commercial Life Science market, IPC BioSupport is well equipped to do in-depth competitor analysis. These can be products focused (similar to Market Analysis, but now looking at competition), or a competitor specific analysis. The latter combines mapping of pre-defined properties, compared to client or optional additional competitors. Examples of pre-defined properties are: product and/or service portfolio, image in the marketplace, physical location(s) and production sites, sales force, size and structure, revenue, (visible) S&M strategy and market penetration.